List your house.

1)      Review plans and timeline

2)      Identify the price

a.       Review neighborhood comps

b.      Identify expectations

c.       Showing condition

d.      Season

3)      Develop Showing instructions through CSS

4)      Review Marketing Plan (All services FREE)

a.       Open house

b.      Brokers Open (evaluate pricing, presentation, curb appeal, location feedback)

c.       Staging Services

d.      Pictures for flyer and Virtual Tour

e.       Listing on Realtor.com and Obsidian Realty

f.       Listing announcement email sent to local agents

g.      No ads in papers

5)      Review listing agreement

a.       Commission structure

b.      Closing costs

c.       $195 admin fee (waived)

d.      Disclosure/disclaimer

e.       Lead paint disclosure

6)      Gather Listing information

a.       Tactics

·         Be priced correctly from the beginning!

·         Offer home warranty $399

·         Carefully craft the remarks section according to sales strategy

1.      E.g. Offer no special seller credit in listing, Use “Motivated Seller, closing help available” instead

·         Offer no bonus buyer agent commissions.

b.      Dimensions

c.       Amenities

d.      Appliances

7)      Other agent services

a.       Follow up on every showing

b.      COMMUNICATE!